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Italian Charms Advice - Help on Getting Started in the Italian Charm Business

Below are a few quick pointers that we've picked up along the way having worked with over 8 different Italian Charm companies, and hundreds of retail stores across the country.  

This should help get you started in your new Italian Charm business:

• Start with a wide variety of charms:  It may take some trial and error to figure out exactly which type of charms sell best in your particular area.  So we recommend not loading up too heavily on any particular charm, rather pick a wide assortment of charms (laser, enamel, numbers, letters, etc...) as well as an assortment of starter bracelets.  With low minimum re-orders you can easily begin to stock up on the best selling charms as go along and figure out what does best.

• Offer specials to help attract new customers:  A great special to start out with is, "Get a free Italian Charm starter bracelet with the purchase of any 2 (or 3...) Italian Charms."  Starter bracelets will only cost you a few dollars and you'll easily make up for that if someone buys a couple of charms.

• Offer specials for returning customers:  One example that a store in Texas is doing is that they are offering a 'punch-card' to all of their Italian Charm customers, and when the customer buys his/her 10th charm, they get one free.  This is a great way to keep your customers coming back to you for all of their Italian charm needs.

• Start a Newsletter:  We have a customer (online store) which has created both an email newsletter and a hard-copy newsletter which he mails out once a month to anyone who's purchased a charm from him in the past.  He lets them know about new charms that he's just gotten in stock, as well as any sale items or other specials that he may be running.  This would also work great for a regular (non-online) retail store.  If your customers are willing to give you their address you can print up a one-page flyer and send that out when you get new charms in stock.  It's great if you can contact your customers a few weeks before any major holiday too.  Most of the charm companies come out with holiday-specific charms and these are always huge sellers.