Biagi Italian Bead Bracelets Set to Hit Market in Time for Summer.

Unodomani, an Italian charms designer, introduces a new, distinctive line of sterling silver jewelry - The Biagi Italian Bead Bracelets. Born of quality, contemporary Italian design, the bead bracelets have several distinctive features that set them apart from other lines of modular jewelry; the most impressive being the ability to add charms without the assistance of a jeweler.

The Base Bracelet Design utilizes a screw on technology, which allows customers to screw beads onto the sterling silver rope chain, making it much easier to add, remove and rearrange beads to suit everyday taste. Simply put, screw on technology is more of a flexible application than a modular link Italian charm design. 

Similar to the Italian charm bracelets, a retail customer can build a bracelet, necklace or anklet one bead at a time, or select several beads at once. Beads can be locked into place with the purchase of a spacer or lock, or can ‘free float’ along the braided rope chain as is the customer’s preference. And, with an ever increasing volume of beads, the options are endless.

Another distinctive feature is the multitude of quality sterling silver rope sizes available. Customers can create customized bracelets, anklets, and necklaces. Previously modular jewelry was available only in a bracelet format. Biagi takes modular to the next level by offering the customer up to 10 varying rope lengths designed to fit ankles, necks ands wrists, making the possibilities endless.

Chris Gill of Countryside Italian Charms is one of the first retailers to carry the line. As a kiosk owner in Clearwater, Florida, Gill states that early test sales have been very strong: “This product has an upscale, sophisticated look that doesn’t exist in modular jewelry. The Biagi line is 12-15 percent of my total inventory but comprises 10% of my total sales. And I’ve only been carrying it for two months.”

Price point has a lot to do with the anticipated success of this line. Rope chains start at $18 and beads range anywhere from $17 on up. The average customer doesn’t have to ‘break the bank’ to buy a start-up piece.

Likewise, Unodomani CEO Paul Cappola stresses that retailers not worry about large minimum order requirements. Because of their commitment to the small, medium and large independent retailers Biagi does not require high-priced minimums prevalent in the modular jewelry industry: “We value the small retailer and don’t want to knock anyone out of the opportunity to carry this line” states Cappola.

With catalogs available and a web site to view Biagi merchandise, this line stands to become a hot trend for the upcoming holiday season. As a distinct, one-of-a-kind piece, one thing is certain; The Biagi Italian Bead Bracelets will certainly generate a lot of buzz.

For more information regarding Biagi Italian Bead Bracelets please contact us.